Here’s the crowd lined up outside the SohoLisgar project by StarwoodMastercraft, on Lisgar near Bank. I happened by at 7pm, and there was already a crowd inside the sales office.

I am not sure if this line up reflects the desirability of the units, or if it a shining demonstration of creating demand and a sense of urgency to sell that first 30-50% of the units.

When I passed by again at 9.30 the caterers were packing up but there was still about 25 people in the sales presentation centre.

At the side of the building is this poster, about 15′ high:

Now the model might be sitting on her bed, delighted to be home … but I first think it shows her sitting on the device invented by Sir Thomas Crapper.